NO ROLEX
There is a tendency to attribute more and more of importance to material goods. For those who do not have the ability to reach them, marketing offers a shortcut: the brand.As if by magic, the brand gives any product, even at a high price, the ability to make us appear richer and more powerful. It's a fiction, but for many it's better than nothing. So, stupidly, they work more and more to buy the brand that will make them appear better than they are. It is true that we never have enough power or success, and that we are never rich enough either, so the brand serves almost to everyone. The work No Rolex criticizes this attitude: it is a watch that looks like a Rolex, with the exception of a small detail or rather two: instead of the crown, there is a hand with the tense middle finger; and under the little hand, instead of Rolex, it is written VAFFANCULO. A mark that indicates (with the middle finger) to send the logic of the brand to be seen elsewhere. Ciaravolo has created and signed a limited edition of thirty VAFFANCULO watches: fifteen white and fifteen black. Each one costs the same price as a Rolex. Certainly not for the brand: because it's a work of art!
